promotional campaign
Definition
A promotional campaign is a planned marketing effort where a business offers special deals, discounts, contests, or incentives to attract customers over a set period of time. When businesses run these campaigns, they become legally bound by the rules and promises they advertise, so the law treats those advertised terms as binding commitments to customers.
Example
If you run a 'buy one get one free' promotion for the month of July, a customer who shows up on July 31st has the legal right to claim that deal, and you cannot refuse them without potential legal consequences.
Watch Out
Make sure your promotional materials clearly state all terms, expiration dates, and any restrictions upfront, because vague or misleading promotions can trigger false advertising claims from customers or regulators.
See which terms appear in your contract?
This definition is for informational purposes only and does not constitute legal advice. Please consult with a licensed attorney for legal guidance.