point of purchase displays
Definition
Point of purchase displays are the physical marketing materials or product arrangements placed near a checkout counter or shopping area designed to catch a customer's eye and encourage last-minute buying decisions. Retailers and manufacturers often negotiate contracts governing who pays for these displays, who owns them, and how long the retailer must keep them up.
Example
A candy company might pay a grocery store to place a branded display rack of chocolates right next to the cash register, with a written agreement spelling out the exact placement, duration, and payment terms.
Watch Out
If you sign an agreement to host a vendor's point of purchase display, read the fine print carefully because you may be legally responsible for maintaining it in a specific way or face penalties if you move or remove it early.
See which terms appear in your contract?
This definition is for informational purposes only and does not constitute legal advice. Please consult with a licensed attorney for legal guidance.