media liability policy

Definition

A media liability policy is a type of insurance that protects your business if someone sues you over content you publish, broadcast, or post online. It covers claims like copyright infringement, defamation, invasion of privacy, and plagiarism accusations that can arise from your marketing materials, blog posts, social media, or advertising.

Example

If a competitor claims your ad campaign copied their trademarked slogan and sues you for $200,000, your media liability policy would cover your legal defense costs and any settlement you owe.

Watch Out

Standard general liability insurance typically does not cover content-related lawsuits, so if your business creates any kind of published material, you likely need this as a separate policy.

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This definition is for informational purposes only and does not constitute legal advice. Please consult with a licensed attorney for legal guidance.